The 10% Solution – Optimizing The Political Media Plan With Radio To Reach Swing Voters

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The political advertising presentation we have been doing with political consultants, campaign managers and political advertising specialty media buyers can be viewed using the Zoom link and password below. A copy of the deck can also be downloaded. WHAT’S IN THIS THAT’S IMPORTANT FOR YOU TO KNOW? Zero/light TV viewers are on the rise Radio reaches…

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NIELSEN STUDY COMMISSIONED BY THE SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION REVEALS THE POWER OF IMPRESSIONS FOR THE RADIO INDUSTRY

FOR IMMEDIATE RELEASE: NIELSEN STUDY COMMISSIONED BY THE SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION REVEALS THE POWER OF IMPRESSIONS FOR THE RADIO INDUSTRY Los Angeles, Calif., Oct. 27, 2021- A new Nielsen study commissioned by The Southern California Broadcasters Association demonstrates the power of impressions for the radio industry.  These findings show that agencies are increasingly using…

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The Southern California Broadcasters Association Board of Directors Elect New Officers and Appoint a President for the 2021 – 2023 Term

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Celebrating 81 years as the Voice and Advocate for Broadcast Radio and its Digital Platforms in Southern California For Immediate Release: The Southern California Broadcasters Association Board of Directors Elect New Officers and Appoint a President for the 2021 – 2023 Term Los Angeles, CA, January 26, 2021 – The Southern California Broadcasters Association (SCBA)…

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SoCal Radio Stations To Commemorate The One-Year Anniversary of Kobe Bryant’s Tragic Death

MEDIA ALERT Los Angeles, CA January 22, 2021 – To commemorate the one-year anniversary of Kobe Bryant’s tragic death, all Southern California Broadcasters Association member radio stations will air a 24-second moment of silence on Tuesday, January 26 at 9:45 a.m. local time – coinciding with the time the helicopter carrying Bryant, his daughter Gianna…

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KNX 1070 NewsRadio receives the 2020 Edward R. Murrow award for Overall Excellence

Congratulations to Entercom’s KNX 1070 NewsRadio for receiving the 2020 Edward R. Murrow award for Overall Excellence in Large Market by the Radio Television Digital News Association. The RTDNA has been honoring outstanding achievements in electronic journalism with Edward R. Murrow Awards since 1971. Award recipients demonstrate the spirit of excellence that Murrow set as…

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2019 SCBA Scholarship Award Winner

The Southern California Broadcasters Association

On behalf of our selection committee and the California Community Foundation, we are pleased to announce that Thomas Zumberge, a student at Pasadena City College, has been awarded the 2019 SCBA Scholarship Award. On behalf of our selection committee and the California Community Foundation, we are pleased to announce that Thomas Zumberge, a student at…

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