SCBA Quarterly Market Guidance Reports

  • Quarterly Market Guidance Report for Q3 2019

    The Larger View for Broadcast Radio and Other Media

    In an important step toward getting radio on the media plan for more large national marketers, Nielsen is making radio a media type available within its national cross-media planning tool. PPM and diary data are being added to Nielsen Media Impact, which is used by agencies, media owners and advertisers to get a handle on cross-media reach, frequency, and duplication when drawing up their media plans.

  • Quarterly Market Guidance Report for Q1 2019

    Southern California’s estimated gross domestic product will now exceed $1.6 trillion in 2019, making it the 16th largest economy in the world with Los Angeles County alone ranking 21st with a gross domestic product of $644.1 billion.The state of California is now the 6th largest economy in the world, ahead of France, and is projected to finish 2019 with a GDP of $2.9 Trillion dollars.

  • Quarterly Market Guidance Report for Q3 2018

    With this edition, the SCBA Q3 2018 Market Guidance Report has made significant content changes which reflect both the opportunity and the challenges ahead for the rest of 2018 for Southern California Radio. We are focused on the non-Radio digital space as we continue our coverage of disruptive forces affecting our key advertising categories and competitive factors impacting all media in Q3 2018 and beyond.

  • Quarterly Market Guidance Report for Q2 2018

    The SCBA Q2 2018 Market Guidance Report now includes new coverage and guidance on the competitive digital space as well as a new, in-depth analysis of critical media trends, deeper category guidance, and Radio’s continued audience growth. We continue our coverage that studies a series of disruptive forces affecting our key advertising categories as well competitive factors impacting all media in Q2 2018 and beyond.

  • Quarterly Market Guidance Report for Q1 2018

    The SCBA Q1 2018 market guidance report is providing more in-depth analysis of a series of disruptive forces affecting our key advertising categories as well competitive factors impacting all media in Q1 2018 and beyond. This report was written as a factual framework for clients and agencies to view the future through a prism of comparative analysis, and actual return on investment. Today’s business climate demands nothing less from all shareholders in the advertising industry.