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  • SCBA Releases its Quarterly Market Guidance Report for Q4 2019

    Los Angeles, CA, September 9, 2019 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the fourth quarter of 2019 for its Southern California member Radio stations, clients, advertising agencies, media buying services, political consultants, PR firms, and the press, via its website at www.scba.com.

    The SCBA Quarterly Market Guidance Report is the only comprehensive study in the nation with specific market conditions, Southern California Radio qualitative listener trends, key advertising category trends, regional economic trends, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for Q4 Radio and media advertising strategies. The report is published prior to each quarter and is designed to be used as a planning resource for Radio advertisers who are interested in utilizing Radio in the nation’s largest region to grow market share and revenue.

  • SCBA Scholarship Fund Applications Now Open

    The Voice and Advocate of Southern California Radio for 81 Years 

    For Immediate Release: SCBA Scholarship Fund Applications Now Open

    LOS ANGELES, CA, August 26, 2019 – The Southern California Broadcasters Association (SCBA) announced today that the SCBA Scholarship Fund is now accepting applications from qualified students attending an accredited college or University in Southern California. The criteria for award consideration by the selection committee includes GPA, community service activity, and documented study, interest, and work focused on Broadcast Radio.

    The SCBA Scholarship Fund is managed by the California Community Foundation and an independent selection committee. The SCBA Scholarship fund was created with private donations in 2000 to encourage and support Southern California students interested in a Radio career. Three scholarship awards are available each year by the SCBA in honor of three legendary, former Southern California Radio executives; Stan Spero, George Nicholaw, and Ben Hoberman.

    “Our SCBA members are committed to developing and training the next generation of Radio greats in management, sales, programming, talent, social media, web development, engineering, event marketing, and promotion,” said Thom Callahan, SCBA President. “With the SCBA Scholarship Fund, our goal is to attract the best and the brightest to Southern California Radio.”

    About Southern California Broadcasters Association

    The Southern California Broadcasters Association is a trade organization, celebrating its 81st year of continuous operations and founded in 1937, that serves the radio and advertising industries. Its goal is to make advertisers aware of the power, reach, and value of broadcast radio as an important part of all media strategies targeting Southern Californians. In addition to marketing presentations, the SCBA provides market and data research, member station sales training, community outreach, scholarship funds, speaking engagements, political lobbying, client and agency consultation, and interaction with state representatives and industry press.


    SCBA Scholarship Application Guide 2019

  • Southern California Broadcasters Association Releases New SCBA White Paper Report entitled “Automotive Overview for 2019”

    Los Angeles, CA, January 30, 2019 – The Southern California Broadcasters Association (SCBA) has released today its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at www.scba.com.

    The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. “Automotive Overview for 2019” factually describes the disruptive forces facing the automotive industry in the United States today and in the future. Additionally, the report challenges the auto industry's focus on non-Radio digital platforms by making a compelling case for Broadcast Radio and the influence Radio advertising has on today's auto buyers.

  • Southern California Broadcasters Association to Host Exclusive Nielsen Audio Auto Research Meetings in Los Angeles and San Diego

    Los Angeles, CA, January 22, 2019 – The Southern California Broadcasters Association (SCBA) will be hosting two Auto Research Meetings for Southern California auto dealers, regional factory reps, ad agencies and the press in February. The meetings will showcase the recent automotive consumer research study conducted by Nielsen Audio entitled, “The Real Value of Southern California Radio to the Auto Industry”. The research study meetings will be held in San Diego, CA on Wednesday, February 6 and in Los Angeles, CA on Wednesday, February 20. A capacity audience is expected for both cities.

  • Southern California Broadcasters Association Reports Record Breaking Political Ad Revenue for 2018

    Los Angeles, CA, December 31, 2018 – The Southern California Broadcasters Association (SCBA) is reporting record breaking 2018 political ad revenue from its Radio members in Los Angeles and San Diego.

    Total political ad revenue for 2018 for the Los Angeles market was $14,669,603 and is a 572.5% increase over 2017 which was $2,181,443. Total political revenue for 2018 for the San Diego market was $2,371,419 and is 1,849.7% increase over 2017 which was $121,629. Total political ad revenue for both markets in 2018 was an impressive $17,041,022, making Southern California the nation's leading political ad revenue powerhouse for the Radio industry in 2018.

  • Southern California Broadcasters Association Releases its Quarterly Market Guidance Report for Q1 2019

    Los Angeles, CA, December 13, 2018 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report  for the first quarter of 2019 for its Southern California member Radio stations, clients, advertising agencies, media buying services, PR firms, and the press, via its website at scba.com

  • Southern California Broadcasters Association and Nielsen Audio Partner on New Automotive Research Study

    Los Angeles, CA, October 22, 2018 – The Southern California Broadcasters Association has released its most comprehensive and exclusive automotive research study to date entitled, “The Real Value of Southern California Radio to the Automotive Industry"

  • The Southern California Broadcasters Association Publishes its SCBA Digital Information Series

    Los Angeles, CA, April 17, 2018 – The Southern California Broadcasters Association (SCBA) has published the SCBA Digital Information Series, which is a series of brief essays on all aspects of digital advertising. Each information series focuses on one topic and how it relates to Radio and Southern California clients. “Where the digital dollars are going" examines where digital dollars are being spent through 2020 and examines that growth and its impact on Radio budgets.

  • Southern California Broadcasters Association Releases its Extensive Quarterly Market Guidance Report for Q2 2018

    Los Angeles, CA, March 15, 2018 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the second quarter of 2018 for its Southern California member Radio stations, clients, advertising agencies, media buying services, industry associations, PR firms, and the press, via its website at www.scba.com.

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