Highlights

Southern California Broadcasters Association Publishes its SCBA Quarterly Market Guidance Report for Q4 2019

By The Southern California Broadcasters Association / September 9, 2019 / Comments Off on Southern California Broadcasters Association Publishes its SCBA Quarterly Market Guidance Report for Q4 2019

Los Angeles, CA, September 9, 2019 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the fourth quarter of 2019 for its Southern California member Radiostations,clients, advertising agencies, media buying services, political consultants, PR firms,and the press,via its website at www.scba.com. READ REPORT HERE The SCBA Quarterly…

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iHeartMedia San Diego’s Star 94.1 FM Announces Delana Bennett as New Afternoon Drive Host

By The Southern California Broadcasters Association / August 15, 2019 / Comments Off on iHeartMedia San Diego’s Star 94.1 FM Announces Delana Bennett as New Afternoon Drive Host

Star 94.1 FM, San Diego’s More Music, More Variety Station, has named Delana Bennett as Afternoon Drive Host, effective September 3. Bennett will broadcast weekday afternoons from 2 p.m. to 6 p.m. In addition to hosting afternoon drive, Bennett has also been named Assistant Program Director for Star 94.1 FM. Bennett has been a familiar…

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Congratulations to SCBA Members Nominated for 2019 NAB Marconi Awards

By The Southern California Broadcasters Association / July 29, 2019 / Comments Off on Congratulations to SCBA Members Nominated for 2019 NAB Marconi Awards

On behalf of all SCBA member stations and networks, we wish to congratulate the following SCBA members for their respective nominations for the 2019 NAB Marconi Award. We salute these members and their dedication to serving Southern California with quality Radio broadcasting that informs, entertains, and connects us all. The winners will be announced on…

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New SCBA White Paper Report entitled “Automotive Overview for 2019”

By The Southern California Broadcasters Association / July 10, 2019 / Comments Off on New SCBA White Paper Report entitled “Automotive Overview for 2019”

The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at SCBA. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. “Automotive Overview for…

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The SCBA Career Opportunity of the Week

By The Southern California Broadcasters Association / July 10, 2019 / Comments Off on The SCBA Career Opportunity of the Week

Here is a link to the SCBA Career Opportunity of the week. This open position is one of many quality Radio jobs available now in Southern California. Please visit the Career Opportunities tab at www.scba.com for our complete member job postings.

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New Nielsen ROI case study for QSR makes strong case for Broadcast Radio

By The Southern California Broadcasters Association / July 9, 2019 / Comments Off on New Nielsen ROI case study for QSR makes strong case for Broadcast Radio

Nielsen’s latest ROI case study speaks volumes about the power of Radio to influence QSR visits. One of the headline findings is that peak QSR dining mirrors Radio’s biggest spikes in listenership as well as a perfect match of QSR consumer profile and Radio listenership profiles. These findings is yet another strong case for Broadcast…

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Great New Radio Success Story that drives awareness and growth for a New Streaming Service

By The Southern California Broadcasters Association / July 2, 2019 / Comments Off on Great New Radio Success Story that drives awareness and growth for a New Streaming Service

Take the time to read this great new success story that decisively proves the power of Broadcast Radio by driving growth and awareness for a new streaming service. The documented growth makes a compelling case for a new player trying to brand itself in a crowded space, AND how Radio has made all the difference.…

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