Highlights

Speed, Reach, Agile, & Targeted…

By The Southern California Broadcasters Association / September 18, 2020 /

TODAY’S RADIO BROADCASTERS GET YOU CONNECTED TO VOTERS RADIO IS HASSLE-FREEExecute hassle-free ad production & placement while delivering cost-effective results. RADIO IS TARGETEDTarget specific audiences with distinct messages in every region of the state. RADIO IS NIMBLEShift your messaging tactics quickly as campaign dynamics change. RADIO IS EVERYWHEREHundreds of stations across the state reach millions…

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60 Day Window Opens

By The Southern California Broadcasters Association / September 4, 2020 /

Today (September 4th) marks the opening of the 60 day Lowest Unit Rate (LUR) window for the November 3rd General Election.  Candidates are entitled to the lowest unit rate charged any advertiser for the same class, amount and period of time. The lowest unit rate requirements, and all political advertising requirements, can be found in…

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SCBA Statement Regarding Nielsen Audio Estimates

By The Southern California Broadcasters Association / September 2, 2020 /

Los Angeles, CA, September 2, 2020 – On behalf of its member radio stations, the Southern California Broadcasters Association wants to assure our advertising clients that we are continuing to do everything possible to help businesses survive the economic consequences of the COVID-19 pandemic and the restrictions that have been put in place to deal…

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Radio’s Weekly Reach over 90% of March

By The Southern California Broadcasters Association / July 10, 2020 /

The latest information from Nielsen shows the progress each market has made rebuilding radio listening since the deep declines in April due to the COVID-19 lockdown. Los AngelesRiverside/San BernardinoSan Diego

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CBA Election Update

By The Southern California Broadcasters Association / July 6, 2020 /

June 29, 2020 – CBA Election Update When a deadline isn’t really a deadline… As previously reported by CBA, June 25th was the Secretary of State’s certification deadline for the November 2020 statewide ballot initiatives. It was also the last day that the State Legislature could place measures on the ballot. But apparently, deadlines don’t…

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Getting You Heard

By The Southern California Broadcasters Association / July 2, 2020 /

Connecting to Voters with the Power of Radio The window to make an impact in 2020 is limited. Local media options are finite – use a mix to reach all the voters possible. Adding radio will amplify your message to reach more people across time, place, and day that Television alone cannot. Optimize budgets to…

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2019 SCBA Scholarship Award Winner

By The Southern California Broadcasters Association / November 8, 2019 /

On behalf of our selection committee and the California Community Foundation, we are pleased to announce that Thomas Zumberge, a student at Pasadena City College, has been awarded the 2019 SCBA Scholarship Award. On behalf of our selection committee and the California Community Foundation, we are pleased to announce that Thomas Zumberge, a student at…

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KRTH-FM Wins Legendary Station of the Year Marconi Award

By The Southern California Broadcasters Association / September 27, 2019 /

Congratulations to SCBA member KRTH-FM Los Angeles for winning the Marconi Award for Legendary Station of the Year at the NAB Radio Show.  On behalf of all our members, thanks for your commitment to great Radio programming. Well done!

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Southern California Broadcasters Association Publishes its SCBA Quarterly Market Guidance Report for Q4 2019

By The Southern California Broadcasters Association / September 9, 2019 / Comments Off on Southern California Broadcasters Association Publishes its SCBA Quarterly Market Guidance Report for Q4 2019

Los Angeles, CA, September 9, 2019 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the fourth quarter of 2019 for its Southern California member Radiostations,clients, advertising agencies, media buying services, political consultants, PR firms,and the press,via its website at www.scba.com. READ REPORT HERE The SCBA Quarterly…

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New SCBA White Paper Report entitled “Automotive Overview for 2019”

By The Southern California Broadcasters Association / July 10, 2019 / Comments Off on New SCBA White Paper Report entitled “Automotive Overview for 2019”

The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at SCBA. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. “Automotive Overview for…

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