Highlights
Los Angeles, CA, September 9, 2019 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the fourth quarter of 2019 for its Southern California member Radiostations,clients, advertising agencies, media buying services, political consultants, PR firms,and the press,via its website at www.scba.com. READ REPORT HERE The SCBA Quarterly…
Read MoreStar 94.1 FM, San Diego’s More Music, More Variety Station, has named Delana Bennett as Afternoon Drive Host, effective September 3. Bennett will broadcast weekday afternoons from 2 p.m. to 6 p.m. In addition to hosting afternoon drive, Bennett has also been named Assistant Program Director for Star 94.1 FM. Bennett has been a familiar…
Read MoreOn behalf of all SCBA member stations and networks, we wish to congratulate the following SCBA members for their respective nominations for the 2019 NAB Marconi Award. We salute these members and their dedication to serving Southern California with quality Radio broadcasting that informs, entertains, and connects us all. The winners will be announced on…
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The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at SCBA. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. “Automotive Overview for…
Read MoreHere is a link to the SCBA Career Opportunity of the week. This open position is one of many quality Radio jobs available now in Southern California. Please visit the Career Opportunities tab at www.scba.com for our complete member job postings.
Read MoreNielsen’s latest ROI case study speaks volumes about the power of Radio to influence QSR visits. One of the headline findings is that peak QSR dining mirrors Radio’s biggest spikes in listenership as well as a perfect match of QSR consumer profile and Radio listenership profiles. These findings is yet another strong case for Broadcast…
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Take the time to read this great new success story that decisively proves the power of Broadcast Radio by driving growth and awareness for a new streaming service. The documented growth makes a compelling case for a new player trying to brand itself in a crowded space, AND how Radio has made all the difference.…
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