Highlights
FOR IMMEDIATE RELEASE: NIELSEN STUDY COMMISSIONED BY THE SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION REVEALS THE POWER OF IMPRESSIONS FOR THE RADIO INDUSTRY Los Angeles, Calif., Oct. 27, 2021- A new Nielsen study commissioned by The Southern California Broadcasters Association demonstrates the power of impressions for the radio industry. These findings show that agencies are increasingly using…
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Celebrating 81 years as the Voice and Advocate for Broadcast Radio and its Digital Platforms in Southern California For Immediate Release: The Southern California Broadcasters Association Board of Directors Elect New Officers and Appoint a President for the 2021 – 2023 Term Los Angeles, CA, January 26, 2021 – The Southern California Broadcasters Association (SCBA)…
Read MoreMEDIA ALERT Los Angeles, CA January 22, 2021 – To commemorate the one-year anniversary of Kobe Bryant’s tragic death, all Southern California Broadcasters Association member radio stations will air a 24-second moment of silence on Tuesday, January 26 at 9:45 a.m. local time – coinciding with the time the helicopter carrying Bryant, his daughter Gianna…
Read MoreNielsen’s consumer lifestyle surveys found that 53% of consumers as of October are ‘ready to go.” They feel that life is becoming more normal and are more likely to resume usual activities and shopping patterns as restrictions ease. Nielsen Consumer Study
Read MoreCongratulations to Entercom’s KNX 1070 NewsRadio for receiving the 2020 Edward R. Murrow award for Overall Excellence in Large Market by the Radio Television Digital News Association. The RTDNA has been honoring outstanding achievements in electronic journalism with Edward R. Murrow Awards since 1971. Award recipients demonstrate the spirit of excellence that Murrow set as…
Read MoreLos Angeles, CA, September 2, 2020 – On behalf of its member radio stations, the Southern California Broadcasters Association wants to assure our advertising clients that we are continuing to do everything possible to help businesses survive the economic consequences of the COVID-19 pandemic and the restrictions that have been put in place to deal…
Read MoreThe latest information from Nielsen shows the progress each market has made rebuilding radio listening since the deep declines in April due to the COVID-19 lockdown. Los AngelesRiverside/San BernardinoSan Diego
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On behalf of our selection committee and the California Community Foundation, we are pleased to announce that Thomas Zumberge, a student at Pasadena City College, has been awarded the 2019 SCBA Scholarship Award. On behalf of our selection committee and the California Community Foundation, we are pleased to announce that Thomas Zumberge, a student at…
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Congratulations to SCBA member KRTH-FM Los Angeles for winning the Marconi Award for Legendary Station of the Year at the NAB Radio Show. On behalf of all our members, thanks for your commitment to great Radio programming. Well done!
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Los Angeles, CA, September 9, 2019 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the fourth quarter of 2019 for its Southern California member Radiostations,clients, advertising agencies, media buying services, political consultants, PR firms,and the press,via its website at www.scba.com. READ REPORT HERE The SCBA Quarterly…
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