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Posts by The Southern California Broadcasters Association

The SCBA Career Opportunity of the Week

By The Southern California Broadcasters Association | July 10, 2019

Here is a link to the SCBA Career Opportunity of the week. This open position is one of many quality Radio jobs available now in Southern California. Please visit the Career Opportunities tab at www.scba.com for our complete member job postings.

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SCBA issues new SCBA Digital Information Series 7 with Digital trends for 2019

By The Southern California Broadcasters Association | July 10, 2019

This series can be edited and sent to any of your clients that are heavily invested in non-radio digital platforms. This latest edition is part of an ongoing series called the SCBA Digital Information Series and provides easy to understand and brief information on digital platforms. By taking a true consultative role, the series creates…

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One In Ten Local Car Dealer Ad Dollars Went To Radio In 2018

By The Southern California Broadcasters Association | July 2, 2019

The National Auto Dealers Association’s annual report detailing how local auto and truck dealerships made and spent their money shows that they invested $942 million on radio last year, accounting for 10.1% of their total spend. That’s the same share as a year earlier, as indicators suggest that a shift of dollars to digital media…

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Great New Radio Success Story that drives awareness and growth for a New Streaming Service

By The Southern California Broadcasters Association | July 2, 2019

Take the time to read this great new success story that decisively proves the power of Broadcast Radio by driving growth and awareness for a new streaming service. The documented growth makes a compelling case for a new player trying to brand itself in a crowded space, AND how Radio has made all the difference.…

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