Member Stations

Consumers Are Ready to Go, Ready to Spend and Listening More

Nielsen’s consumer lifestyle surveys found that 53% of consumers as of October are ‘ready to go.” They feel that life is becoming more normal and are more likely to resume usual activities and shopping patterns as restrictions ease.Nielsen Consumer Study
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KNX 1070 NewsRadio receives the 2020 Edward R. Murrow award for Overall Excellence

Congratulations to Entercom’s KNX 1070 NewsRadio for receiving the 2020 Edward R. Murrow award for Overall Excellence in Large Market by the Radio Television Digital News Association. The RTDNA has been honoring outstanding achievements in electronic journalism with Edward R. Murrow Awards since 1971. Award recipients demonstrate the spirit of excellence that Murrow set as…
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SCBA Statement Regarding Nielsen Audio Estimates

Los Angeles, CA, September 2, 2020 – On behalf of its member radio stations, the Southern California Broadcasters Association wants to assure our advertising clients that we are continuing to do everything possible to help businesses survive the economic consequences of the COVID-19 pandemic and the restrictions that have been put in place to deal…
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Radio’s Weekly Reach over 90% of March

The latest information from Nielsen shows the progress each market has made rebuilding radio listening since the deep declines in April due to the COVID-19 lockdown. Los AngelesRiverside/San BernardinoSan Diego
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2019 SCBA Scholarship Award Winner

On behalf of our selection committee and the California Community Foundation, we are pleased to announce that Thomas Zumberge, a student at Pasadena City College, has been awarded the 2019 SCBA Scholarship Award. On behalf of our selection committee and the California Community Foundation, we are pleased to announce that Thomas Zumberge, a student at…
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KRTH-FM Wins Legendary Station of the Year Marconi Award

Congratulations to SCBA member KRTH-FM Los Angeles for winning the Marconi Award for Legendary Station of the Year at the NAB Radio Show.  On behalf of all our members, thanks for your commitment to great Radio programming. Well done!
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KNX 1070 NewsRadio receives the 2020 Edward R. Murrow award for Overall Excellence

Congratulations to Entercom’s KNX 1070 NewsRadio for receiving the 2020 Edward R. Murrow award for Overall Excellence in Large Market by the Radio Television Digital News Association. The RTDNA has been honoring outstanding achievements in electronic journalism with Edward R. Murrow Awards since 1971. Award recipients demonstrate the spirit of excellence that Murrow set as…

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SCBA Statement Regarding Nielsen Audio Estimates

Los Angeles, CA, September 2, 2020 – On behalf of its member radio stations, the Southern California Broadcasters Association wants to assure our advertising clients that we are continuing to do everything possible to help businesses survive the economic consequences of the COVID-19 pandemic and the restrictions that have been put in place to deal…

Read More...

Radio’s Weekly Reach over 90% of March

The latest information from Nielsen shows the progress each market has made rebuilding radio listening since the deep declines in April due to the COVID-19 lockdown. Los AngelesRiverside/San BernardinoSan Diego

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Consumers Are Ready to Go, Ready to Spend and Listening More

Nielsen’s consumer lifestyle surveys found that 53% of consumers as of October are ‘ready to go.” They feel that life is becoming more normal and are more likely to resume usual activities and shopping patterns as restrictions ease. Nielsen Consumer Study

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AM/FM radio accounts for 80% of the daily time spent with ad-supported audio

New Edison Research “Share of Ear” study shows 80% Share for Broadcast Radio from all ad-supported audio Edison Research’s latest “Share of Ear” study shows a powerful and overwhelming share of listening audience for Broadcast Radio among all ad-supported audio in the Untied States. This positive report is just one more compelling data point that…

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New SCBA White Paper Report entitled “Automotive Overview for 2019”

The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at SCBA. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. “Automotive Overview for…

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SCBA issues new SCBA Digital Information Series 7 with Digital trends for 2019

This series can be edited and sent to any of your clients that are heavily invested in non-radio digital platforms. This latest edition is part of an ongoing series called the SCBA Digital Information Series and provides easy to understand and brief information on digital platforms. By taking a true consultative role, the series creates…

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One In Ten Local Car Dealer Ad Dollars Went To Radio In 2018

The National Auto Dealers Association’s annual report detailing how local auto and truck dealerships made and spent their money shows that they invested $942 million on radio last year, accounting for 10.1% of their total spend. That’s the same share as a year earlier, as indicators suggest that a shift of dollars to digital media…

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