Member Stations

Speed, Reach, Agile, & Targeted…

TODAY’S RADIO BROADCASTERS GET YOU CONNECTED TO VOTERS RADIO IS HASSLE-FREEExecute hassle-free ad production & placement while delivering cost-effective results.RADIO IS TARGETEDTarget specific audiences with distinct messages in every region of the state.RADIO IS NIMBLEShift your messaging tactics quickly as campaign dynamics change. RADIO IS EVERYWHEREHundreds of stations across the state reach millions of listeners…
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60 Day Window Opens

Today (September 4th) marks the opening of the 60 day Lowest Unit Rate (LUR) window for the November 3rd General Election.  Candidates are entitled to the lowest unit rate charged any advertiser for the same class, amount and period of time. The lowest unit rate requirements, and all political advertising requirements, can be found in…
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SCBA Statement Regarding Nielsen Audio Estimates

Los Angeles, CA, September 2, 2020 – On behalf of its member radio stations, the Southern California Broadcasters Association wants to assure our advertising clients that we are continuing to do everything possible to help businesses survive the economic consequences of the COVID-19 pandemic and the restrictions that have been put in place to deal…
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Radio’s Weekly Reach over 90% of March

The latest information from Nielsen shows the progress each market has made rebuilding radio listening since the deep declines in April due to the COVID-19 lockdown. Los AngelesRiverside/San BernardinoSan Diego
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CBA Election Update

June 29, 2020 – CBA Election Update When a deadline isn’t really a deadline… As previously reported by CBA, June 25th was the Secretary of State’s certification deadline for the November 2020 statewide ballot initiatives. It was also the last day that the State Legislature could place measures on the ballot. But apparently, deadlines don’t…
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Getting You Heard

Connecting to Voters with the Power of Radio The window to make an impact in 2020 is limited. Local media options are finite – use a mix to reach all the voters possible. Adding radio will amplify your message to reach more people across time, place, and day that Television alone cannot. Optimize budgets to…
Read More

Speed, Reach, Agile, & Targeted…

TODAY’S RADIO BROADCASTERS GET YOU CONNECTED TO VOTERS RADIO IS HASSLE-FREEExecute hassle-free ad production & placement while delivering cost-effective results. RADIO IS TARGETEDTarget specific audiences with distinct messages in every region of the state. RADIO IS NIMBLEShift your messaging tactics quickly as campaign dynamics change. RADIO IS EVERYWHEREHundreds of stations across the state reach millions…

Read More...

SCBA Statement Regarding Nielsen Audio Estimates

Los Angeles, CA, September 2, 2020 – On behalf of its member radio stations, the Southern California Broadcasters Association wants to assure our advertising clients that we are continuing to do everything possible to help businesses survive the economic consequences of the COVID-19 pandemic and the restrictions that have been put in place to deal…

Read More...

Radio’s Weekly Reach over 90% of March

The latest information from Nielsen shows the progress each market has made rebuilding radio listening since the deep declines in April due to the COVID-19 lockdown. Los AngelesRiverside/San BernardinoSan Diego

Read More...

Getting You Heard

Connecting to Voters with the Power of Radio The window to make an impact in 2020 is limited. Local media options are finite – use a mix to reach all the voters possible. Adding radio will amplify your message to reach more people across time, place, and day that Television alone cannot. Optimize budgets to…

Read More...

60 Day Window Opens

Today (September 4th) marks the opening of the 60 day Lowest Unit Rate (LUR) window for the November 3rd General Election.  Candidates are entitled to the lowest unit rate charged any advertiser for the same class, amount and period of time. The lowest unit rate requirements, and all political advertising requirements, can be found in…

Read More...

CBA Election Update

June 29, 2020 – CBA Election Update When a deadline isn’t really a deadline… As previously reported by CBA, June 25th was the Secretary of State’s certification deadline for the November 2020 statewide ballot initiatives. It was also the last day that the State Legislature could place measures on the ballot. But apparently, deadlines don’t…

Read More...

AM/FM radio accounts for 80% of the daily time spent with ad-supported audio

New Edison Research “Share of Ear” study shows 80% Share for Broadcast Radio from all ad-supported audio Edison Research’s latest “Share of Ear” study shows a powerful and overwhelming share of listening audience for Broadcast Radio among all ad-supported audio in the Untied States. This positive report is just one more compelling data point that…

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New SCBA White Paper Report entitled “Automotive Overview for 2019”

The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at SCBA. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. “Automotive Overview for…

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SCBA issues new SCBA Digital Information Series 7 with Digital trends for 2019

This series can be edited and sent to any of your clients that are heavily invested in non-radio digital platforms. This latest edition is part of an ongoing series called the SCBA Digital Information Series and provides easy to understand and brief information on digital platforms. By taking a true consultative role, the series creates…

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One In Ten Local Car Dealer Ad Dollars Went To Radio In 2018

The National Auto Dealers Association’s annual report detailing how local auto and truck dealerships made and spent their money shows that they invested $942 million on radio last year, accounting for 10.1% of their total spend. That’s the same share as a year earlier, as indicators suggest that a shift of dollars to digital media…

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