Member Stations

2019 SCBA Scholarship Award Winner

On behalf of our selection committee and the California Community Foundation, we are pleased to announce that Thomas Zumberge, a student at Pasadena City College, has been awarded the 2019 SCBA Scholarship Award. On behalf of our selection committee and the California Community Foundation, we are pleased to announce that Thomas Zumberge, a student at…
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KRTH-FM Wins Legendary Station of the Year Marconi Award

Congratulations to SCBA member KRTH-FM Los Angeles for winning the Marconi Award for Legendary Station of the Year at the NAB Radio Show.  On behalf of all our members, thanks for your commitment to great Radio programming. Well done!
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Southern California Broadcasters Association Publishes its SCBA Quarterly Market Guidance Report for Q4 2019

Los Angeles, CA, September 9, 2019 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the fourth quarter of 2019 for its Southern California member Radiostations,clients, advertising agencies, media buying services, political consultants, PR firms,and the press,via its website at www.scba.com. READ REPORT HERE The SCBA Quarterly…
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New SCBA White Paper Report entitled “Automotive Overview for 2019”

The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at SCBA. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. “Automotive Overview for…
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The SCBA Career Opportunity of the Week

Here is a link to the SCBA Career Opportunity of the week. This open position is one of many quality Radio jobs available now in Southern California. Please visit the Career Opportunities tab at www.scba.com for our complete member job postings.
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Great New Radio Success Story that drives awareness and growth for a New Streaming Service

Take the time to read this great new success story that decisively proves the power of Broadcast Radio by driving growth and awareness for a new streaming service. The documented growth makes a compelling case for a new player trying to brand itself in a crowded space, AND how Radio has made all the difference.…
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2019 SCBA Scholarship Award Winner

On behalf of our selection committee and the California Community Foundation, we are pleased to announce that Thomas Zumberge, a student at Pasadena City College, has been awarded the 2019 SCBA Scholarship Award. On behalf of our selection committee and the California Community Foundation, we are pleased to announce that Thomas Zumberge, a student at…

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AM/FM radio accounts for 80% of the daily time spent with ad-supported audio

New Edison Research “Share of Ear” study shows 80% Share for Broadcast Radio from all ad-supported audio Edison Research’s latest “Share of Ear” study shows a powerful and overwhelming share of listening audience for Broadcast Radio among all ad-supported audio in the Untied States. This positive report is just one more compelling data point that…

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New SCBA White Paper Report entitled “Automotive Overview for 2019”

The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at SCBA. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. “Automotive Overview for…

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SCBA issues new SCBA Digital Information Series 7 with Digital trends for 2019

This series can be edited and sent to any of your clients that are heavily invested in non-radio digital platforms. This latest edition is part of an ongoing series called the SCBA Digital Information Series and provides easy to understand and brief information on digital platforms. By taking a true consultative role, the series creates…

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One In Ten Local Car Dealer Ad Dollars Went To Radio In 2018

The National Auto Dealers Association’s annual report detailing how local auto and truck dealerships made and spent their money shows that they invested $942 million on radio last year, accounting for 10.1% of their total spend. That’s the same share as a year earlier, as indicators suggest that a shift of dollars to digital media…

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