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KFI And KNX-AM/FM Score Multiple ‘Golden Mike’ Awards
The 10% Solution – Optimizing The Political Media Plan With Radio To Reach Swing Voters
NIELSEN STUDY COMMISSIONED BY THE SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION REVEALS THE POWER OF IMPRESSIONS FOR THE RADIO INDUSTRY
The Southern California Broadcasters Association Board of Directors Elect New Officers and Appoint a President for the 2021 – 2023 Term
SoCal Radio Stations To Commemorate The One-Year Anniversary of Kobe Bryant’s Tragic Death
Consumers Are Ready to Go, Ready to Spend and Listening More
KFI And KNX-AM/FM Score Multiple ‘Golden Mike’ Awards
iHeartMedia talk KFI Los Angeles was the recipient of eight Golden Mike awards at the 72nd annual ceremony held by the Radio and Television News Association of Southern California over the weekend. KFI won in the following categories: “Best Newscast Under 15 Minutes,” “Best Long Form Program or Documentary,” “Best News Talk Show or Public…
The 10% Solution – Optimizing The Political Media Plan With Radio To Reach Swing Voters
The political advertising presentation we have been doing with political consultants, campaign managers and political advertising specialty media buyers can be viewed using the Zoom link and password below. A copy of the deck can also be downloaded. WHAT’S IN THIS THAT’S IMPORTANT FOR YOU TO KNOW? Zero/light TV viewers are on the rise Radio reaches…
NIELSEN STUDY COMMISSIONED BY THE SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION REVEALS THE POWER OF IMPRESSIONS FOR THE RADIO INDUSTRY
FOR IMMEDIATE RELEASE: NIELSEN STUDY COMMISSIONED BY THE SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION REVEALS THE POWER OF IMPRESSIONS FOR THE RADIO INDUSTRY Los Angeles, Calif., Oct. 27, 2021- A new Nielsen study commissioned by The Southern California Broadcasters Association demonstrates the power of impressions for the radio industry. These findings show that agencies are increasingly using…
The Southern California Broadcasters Association Board of Directors Elect New Officers and Appoint a President for the 2021 – 2023 Term
Celebrating 81 years as the Voice and Advocate for Broadcast Radio and its Digital Platforms in Southern California For Immediate Release: The Southern California Broadcasters Association Board of Directors Elect New Officers and Appoint a President for the 2021 – 2023 Term Los Angeles, CA, January 26, 2021 – The Southern California Broadcasters Association (SCBA)…
SoCal Radio Stations To Commemorate The One-Year Anniversary of Kobe Bryant’s Tragic Death
MEDIA ALERT Los Angeles, CA January 22, 2021 – To commemorate the one-year anniversary of Kobe Bryant’s tragic death, all Southern California Broadcasters Association member radio stations will air a 24-second moment of silence on Tuesday, January 26 at 9:45 a.m. local time – coinciding with the time the helicopter carrying Bryant, his daughter Gianna…
KNX 1070 NewsRadio receives the 2020 Edward R. Murrow award for Overall Excellence
Congratulations to Entercom’s KNX 1070 NewsRadio for receiving the 2020 Edward R. Murrow award for Overall Excellence in Large Market by the Radio Television Digital News Association. The RTDNA has been honoring outstanding achievements in electronic journalism with Edward R. Murrow Awards since 1971. Award recipients demonstrate the spirit of excellence that Murrow set as…
SCBA Statement Regarding Nielsen Audio Estimates
Los Angeles, CA, September 2, 2020 – On behalf of its member radio stations, the Southern California Broadcasters Association wants to assure our advertising clients that we are continuing to do everything possible to help businesses survive the economic consequences of the COVID-19 pandemic and the restrictions that have been put in place to deal…
Radio’s Weekly Reach over 90% of March
The latest information from Nielsen shows the progress each market has made rebuilding radio listening since the deep declines in April due to the COVID-19 lockdown. Los AngelesRiverside/San BernardinoSan Diego
KFI And KNX-AM/FM Score Multiple ‘Golden Mike’ Awards
iHeartMedia talk KFI Los Angeles was the recipient of eight Golden Mike awards at the 72nd annual ceremony held by the Radio and Television News Association of Southern California over the weekend. KFI won in the following categories: “Best Newscast Under 15 Minutes,” “Best Long Form Program or Documentary,” “Best News Talk Show or Public…
The 10% Solution – Optimizing The Political Media Plan With Radio To Reach Swing Voters
The political advertising presentation we have been doing with political consultants, campaign managers and political advertising specialty media buyers can be viewed using the Zoom link and password below. A copy of the deck can also be downloaded. WHAT’S IN THIS THAT’S IMPORTANT FOR YOU TO KNOW? Zero/light TV viewers are on the rise Radio reaches…
NIELSEN STUDY COMMISSIONED BY THE SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION REVEALS THE POWER OF IMPRESSIONS FOR THE RADIO INDUSTRY
FOR IMMEDIATE RELEASE: NIELSEN STUDY COMMISSIONED BY THE SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION REVEALS THE POWER OF IMPRESSIONS FOR THE RADIO INDUSTRY Los Angeles, Calif., Oct. 27, 2021- A new Nielsen study commissioned by The Southern California Broadcasters Association demonstrates the power of impressions for the radio industry. These findings show that agencies are increasingly using…
The Southern California Broadcasters Association Board of Directors Elect New Officers and Appoint a President for the 2021 – 2023 Term
Celebrating 81 years as the Voice and Advocate for Broadcast Radio and its Digital Platforms in Southern California For Immediate Release: The Southern California Broadcasters Association Board of Directors Elect New Officers and Appoint a President for the 2021 – 2023 Term Los Angeles, CA, January 26, 2021 – The Southern California Broadcasters Association (SCBA)…
Consumers Are Ready to Go, Ready to Spend and Listening More
Nielsen’s consumer lifestyle surveys found that 53% of consumers as of October are ‘ready to go.” They feel that life is becoming more normal and are more likely to resume usual activities and shopping patterns as restrictions ease. Nielsen Consumer Study
AM/FM radio accounts for 80% of the daily time spent with ad-supported audio
New Edison Research “Share of Ear” study shows 80% Share for Broadcast Radio from all ad-supported audio Edison Research’s latest “Share of Ear” study shows a powerful and overwhelming share of listening audience for Broadcast Radio among all ad-supported audio in the Untied States. This positive report is just one more compelling data point that…
New SCBA White Paper Report entitled “Automotive Overview for 2019”
The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at SCBA. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. “Automotive Overview for…
SCBA issues new SCBA Digital Information Series 7 with Digital trends for 2019
This series can be edited and sent to any of your clients that are heavily invested in non-radio digital platforms. This latest edition is part of an ongoing series called the SCBA Digital Information Series and provides easy to understand and brief information on digital platforms. By taking a true consultative role, the series creates…
One In Ten Local Car Dealer Ad Dollars Went To Radio In 2018
The National Auto Dealers Association’s annual report detailing how local auto and truck dealerships made and spent their money shows that they invested $942 million on radio last year, accounting for 10.1% of their total spend. That’s the same share as a year earlier, as indicators suggest that a shift of dollars to digital media…