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KFI And KNX-AM/FM Score Multiple ‘Golden Mike’ Awards

By The Southern California Broadcasters Association / May 26, 2022 / Comments Off on KFI And KNX-AM/FM Score Multiple ‘Golden Mike’ Awards

iHeartMedia talk KFI Los Angeles was the recipient of eight Golden Mike awards at the 72nd annual ceremony held by the Radio and Television News Association of Southern California over the weekend. KFI won in the following categories: “Best Newscast Under 15 Minutes,” “Best Long Form Program or Documentary,” “Best News Talk Show or Public…

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The 10% Solution – Optimizing The Political Media Plan With Radio To Reach Swing Voters

By The Southern California Broadcasters Association / May 16, 2022 / Comments Off on The 10% Solution – Optimizing The Political Media Plan With Radio To Reach Swing Voters

The political advertising presentation we have been doing with political consultants, campaign managers and political advertising specialty media buyers can be viewed using the Zoom link and password below. A copy of the deck can also be downloaded. WHAT’S IN THIS THAT’S IMPORTANT FOR YOU TO KNOW? Zero/light TV viewers are on the rise Radio reaches…

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NIELSEN STUDY COMMISSIONED BY THE SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION REVEALS THE POWER OF IMPRESSIONS FOR THE RADIO INDUSTRY

By The Southern California Broadcasters Association / October 27, 2021 /

FOR IMMEDIATE RELEASE: NIELSEN STUDY COMMISSIONED BY THE SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION REVEALS THE POWER OF IMPRESSIONS FOR THE RADIO INDUSTRY Los Angeles, Calif., Oct. 27, 2021- A new Nielsen study commissioned by The Southern California Broadcasters Association demonstrates the power of impressions for the radio industry.  These findings show that agencies are increasingly using…

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The Southern California Broadcasters Association Board of Directors Elect New Officers and Appoint a President for the 2021 – 2023 Term

By The Southern California Broadcasters Association / January 26, 2021 / Comments Off on The Southern California Broadcasters Association Board of Directors Elect New Officers and Appoint a President for the 2021 – 2023 Term

Celebrating 81 years as the Voice and Advocate for Broadcast Radio and its Digital Platforms in Southern California For Immediate Release: The Southern California Broadcasters Association Board of Directors Elect New Officers and Appoint a President for the 2021 – 2023 Term Los Angeles, CA, January 26, 2021 – The Southern California Broadcasters Association (SCBA)…

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Consumers Are Ready to Go, Ready to Spend and Listening More

By The Southern California Broadcasters Association / November 12, 2020 / Comments Off on Consumers Are Ready to Go, Ready to Spend and Listening More

Nielsen’s consumer lifestyle surveys found that 53% of consumers as of October are ‘ready to go.” They feel that life is becoming more normal and are more likely to resume usual activities and shopping patterns as restrictions ease. Nielsen Consumer Study

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The Southern California Broadcasters Association

AM/FM radio accounts for 80% of the daily time spent with ad-supported audio

By The Southern California Broadcasters Association / July 12, 2019 / Comments Off on AM/FM radio accounts for 80% of the daily time spent with ad-supported audio

New Edison Research “Share of Ear” study shows 80% Share for Broadcast Radio from all ad-supported audio Edison Research’s latest “Share of Ear” study shows a powerful and overwhelming share of listening audience for Broadcast Radio among all ad-supported audio in the Untied States. This positive report is just one more compelling data point that…

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The Southern California Broadcasters Association

New SCBA White Paper Report entitled “Automotive Overview for 2019”

By The Southern California Broadcasters Association / July 10, 2019 / Comments Off on New SCBA White Paper Report entitled “Automotive Overview for 2019”

The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at SCBA. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. “Automotive Overview for…

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SCBA issues new SCBA Digital Information Series 7 with Digital trends for 2019

By The Southern California Broadcasters Association / July 10, 2019 / Comments Off on SCBA issues new SCBA Digital Information Series 7 with Digital trends for 2019

This series can be edited and sent to any of your clients that are heavily invested in non-radio digital platforms. This latest edition is part of an ongoing series called the SCBA Digital Information Series and provides easy to understand and brief information on digital platforms. By taking a true consultative role, the series creates…

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The Southern California Broadcasters Association

One In Ten Local Car Dealer Ad Dollars Went To Radio In 2018

By The Southern California Broadcasters Association / July 2, 2019 / Comments Off on One In Ten Local Car Dealer Ad Dollars Went To Radio In 2018

The National Auto Dealers Association’s annual report detailing how local auto and truck dealerships made and spent their money shows that they invested $942 million on radio last year, accounting for 10.1% of their total spend. That’s the same share as a year earlier, as indicators suggest that a shift of dollars to digital media…

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