News and Information

AM/FM radio accounts for 80% of the daily time spent with ad-supported audio

By The Southern California Broadcasters Association / July 12, 2019 / Comments Off on AM/FM radio accounts for 80% of the daily time spent with ad-supported audio

New Edison Research “Share of Ear” study shows 80% Share for Broadcast Radio from all ad-supported audio Edison Research’s latest “Share of Ear” study shows a powerful and overwhelming share of listening audience for Broadcast Radio among all ad-supported audio in the Untied States. This positive report is just one more compelling data point that…

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New SCBA White Paper Report entitled “Automotive Overview for 2019”

By The Southern California Broadcasters Association / July 10, 2019 / Comments Off on New SCBA White Paper Report entitled “Automotive Overview for 2019”

The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at SCBA. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. “Automotive Overview for…

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SCBA issues new SCBA Digital Information Series 7 with Digital trends for 2019

By The Southern California Broadcasters Association / July 10, 2019 / Comments Off on SCBA issues new SCBA Digital Information Series 7 with Digital trends for 2019

This series can be edited and sent to any of your clients that are heavily invested in non-radio digital platforms. This latest edition is part of an ongoing series called the SCBA Digital Information Series and provides easy to understand and brief information on digital platforms. By taking a true consultative role, the series creates…

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One In Ten Local Car Dealer Ad Dollars Went To Radio In 2018

By The Southern California Broadcasters Association / July 2, 2019 / Comments Off on One In Ten Local Car Dealer Ad Dollars Went To Radio In 2018

The National Auto Dealers Association’s annual report detailing how local auto and truck dealerships made and spent their money shows that they invested $942 million on radio last year, accounting for 10.1% of their total spend. That’s the same share as a year earlier, as indicators suggest that a shift of dollars to digital media…

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