SCBA News Now

Speed, Reach, Agile, & Targeted…

By The Southern California Broadcasters Association / September 18, 2020 /

TODAY’S RADIO BROADCASTERS GET YOU CONNECTED TO VOTERS RADIO IS HASSLE-FREEExecute hassle-free ad production & placement while delivering cost-effective results. RADIO IS TARGETEDTarget specific audiences with distinct messages in every region of the state. RADIO IS NIMBLEShift your messaging tactics quickly as campaign dynamics change. RADIO IS EVERYWHEREHundreds of stations across the state reach millions…

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SCBA Statement Regarding Nielsen Audio Estimates

By The Southern California Broadcasters Association / September 2, 2020 /

Los Angeles, CA, September 2, 2020 – On behalf of its member radio stations, the Southern California Broadcasters Association wants to assure our advertising clients that we are continuing to do everything possible to help businesses survive the economic consequences of the COVID-19 pandemic and the restrictions that have been put in place to deal…

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Radio’s Weekly Reach over 90% of March

By The Southern California Broadcasters Association / July 10, 2020 /

The latest information from Nielsen shows the progress each market has made rebuilding radio listening since the deep declines in April due to the COVID-19 lockdown. Los AngelesRiverside/San BernardinoSan Diego

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Getting You Heard

By The Southern California Broadcasters Association / July 2, 2020 /

Connecting to Voters with the Power of Radio The window to make an impact in 2020 is limited. Local media options are finite – use a mix to reach all the voters possible. Adding radio will amplify your message to reach more people across time, place, and day that Television alone cannot. Optimize budgets to…

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