SCBA News Now

Radio’s Weekly Reach over 90% of March

By The Southern California Broadcasters Association / July 10, 2020 /

The latest information from Nielsen shows the progress each market has made rebuilding radio listening since the deep declines in April due to the COVID-19 lockdown. Los AngelesRiverside/San BernardinoSan Diego

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SCBA Statement Regarding Nielsen Audio Estimates

By The Southern California Broadcasters Association / July 7, 2020 /

Los Angeles, CA, July 7, 2020 – On behalf of its member radio stations the Southern California Broadcasters Association wants to assure our advertising clients that we are doing everything possible to help businesses survive the economic consequences of the COVID-19 pandemic and the restrictions that have been put in place to deal with public…

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Getting You Heard

By The Southern California Broadcasters Association / July 2, 2020 /

Connecting to Voters with the Power of Radio The window to make an impact in 2020 is limited. Local media options are finite – use a mix to reach all the voters possible. Adding radio will amplify your message to reach more people across time, place, and day that Television alone cannot. Optimize budgets to…

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