SCBA Spotlight On

Southern California Broadcasters Association

has introduced the first in a series of high profile, in depth Southern California Radio client interviews that are called “SCBA Spotlight on…..”
“The SCBA Spotlight on …” interview is now available for its Southern California member Radio stations, clients, PR firms, and the press, via its website at

The “SCBA Spotlight on…Series” will provide a written rare glimpse into the personal success stories of Southern California Radio clients and how AM/FM Radio became an important part of their business success. The series will be an ongoing effort of the SCBA to showcase and highlight the vast amount of Radio clients in Southern California and their unique and singular success using Radio as a strategic partner in their business growth.

Southern California Radio clients have such rich and diverse backgrounds and their lives and business stories are so compelling, we wanted to highlight their success and showcase their growth and how our member Radio stations have played a critical and strategic role in that growth,” said SCBA President, Thom Callahan.

The SCBA is beginning its First “SCBA Spotlight on…“Interview with Mr. Shawn Matian, one of the leading legal defense attorney's in Southern California and the founder of the Matian Law Firm, APC. Mr. Matian is one of Southern California's most successful Radio advertising clients, and through his advertising agency, 711 Media, places extensive campaigns on Hispanic Radio in our region.

It's an honor to participate in the first of the SCBA Spotlight on series”, said Shawn Matianfounder of the Matian law firm. “Radio has built my business and we will continue to grow our business using Southern California Radio as our bedrock medium”.