Los Angeles, CA, September 9, 2019 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the fourth quarter of 2019 for its Southern California member Radiostations,clients, advertising agencies, media buying services, political consultants, PR firms,and the press,via its website at www.scba.com. READ REPORT HERE
The SCBA Quarterly Market Guidance Report is the only comprehensive study in the nation with specific market conditions, Southern California Radio qualitative listener trends, key advertising category trends, regional economic trends, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for Q4 Radio and media advertising strategies. The report is published prior to each quarter and is designed to be used as a planning resource for Radio advertisers who are interested in utilizing Radio in the nation’s largest region to grow market share and revenue.
