The 10% Solution – Optimizing The Political Media Plan With Radio To Reach Swing Voters

The political advertising presentation we have been doing with political consultants, campaign managers and political advertising specialty media buyers can be viewed using the Zoom link and password below. A copy of the deck can also be downloaded.

WHAT’S IN THIS THAT’S IMPORTANT FOR YOU TO KNOW?



  • Zero/light TV viewers are on the rise
  • Radio reaches voters missed by linear TV
  • Radio significantly boosts effectiveness of digital
  • You can reach critical swing voters with Radio that could make difference in a close election
  • 10% to Radio reaches more voters at no additional cost

The 10% Solution
Zoom link to recording (Passcode: +2i4si=f)

The Southern California Broadcasters Association