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Archive for November 2020

Consumers Are Ready to Go, Ready to Spend and Listening More

By The Southern California Broadcasters Association | November 12, 2020

Nielsen’s consumer lifestyle surveys found that 53% of consumers as of October are ‘ready to go.” They feel that life is becoming more normal and are more likely to resume usual activities and shopping patterns as restrictions ease. Nielsen Consumer Study

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Recent Posts

  • KFI And KNX-AM/FM Score Multiple ‘Golden Mike’ Awards
  • The 10% Solution – Optimizing The Political Media Plan With Radio To Reach Swing Voters
  • NIELSEN STUDY COMMISSIONED BY THE SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION REVEALS THE POWER OF IMPRESSIONS FOR THE RADIO INDUSTRY
  • The Southern California Broadcasters Association Board of Directors Elect New Officers and Appoint a President for the 2021 – 2023 Term
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  • Study Looks at the Power of Impressions for AM/FM Ad Buys - Radio World on NIELSEN STUDY COMMISSIONED BY THE SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION REVEALS THE POWER OF IMPRESSIONS FOR THE RADIO INDUSTRY

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