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Archive for September 2020

SCBA Statement Regarding Nielsen Audio Estimates

By The Southern California Broadcasters Association | September 2, 2020

Los Angeles, CA, September 2, 2020 – On behalf of its member radio stations, the Southern California Broadcasters Association wants to assure our advertising clients that we are continuing to do everything possible to help businesses survive the economic consequences of the COVID-19 pandemic and the restrictions that have been put in place to deal…

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  • Study Looks at the Power of Impressions for AM/FM Ad Buys - Radio World on NIELSEN STUDY COMMISSIONED BY THE SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION REVEALS THE POWER OF IMPRESSIONS FOR THE RADIO INDUSTRY

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