The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at SCBA. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. “Automotive Overview for 2019” factually describes the disruptive forces facing the automotive industry in the United States today and in the future. Additionally, the report challenges the auto industry’s focus on non-Radio digital platforms by making a compelling case for Broadcast Radio and the influence Radio advertising has on today’s auto buyers.
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