News and Information
iHeartMedia talk KFI Los Angeles was the recipient of eight Golden Mike awards at the 72nd annual ceremony held by the Radio and Television News Association of Southern California over the weekend. KFI won in the following categories: “Best Newscast Under 15 Minutes,” “Best Long Form Program or Documentary,” “Best News Talk Show or Public…
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The political advertising presentation we have been doing with political consultants, campaign managers and political advertising specialty media buyers can be viewed using the Zoom link and password below. A copy of the deck can also be downloaded. WHAT’S IN THIS THAT’S IMPORTANT FOR YOU TO KNOW? Zero/light TV viewers are on the rise Radio reaches…
Read MoreFOR IMMEDIATE RELEASE: NIELSEN STUDY COMMISSIONED BY THE SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION REVEALS THE POWER OF IMPRESSIONS FOR THE RADIO INDUSTRY Los Angeles, Calif., Oct. 27, 2021- A new Nielsen study commissioned by The Southern California Broadcasters Association demonstrates the power of impressions for the radio industry. These findings show that agencies are increasingly using…
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Celebrating 81 years as the Voice and Advocate for Broadcast Radio and its Digital Platforms in Southern California For Immediate Release: The Southern California Broadcasters Association Board of Directors Elect New Officers and Appoint a President for the 2021 – 2023 Term Los Angeles, CA, January 26, 2021 – The Southern California Broadcasters Association (SCBA)…
Read MoreNielsen’s consumer lifestyle surveys found that 53% of consumers as of October are ‘ready to go.” They feel that life is becoming more normal and are more likely to resume usual activities and shopping patterns as restrictions ease. Nielsen Consumer Study
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New Edison Research “Share of Ear” study shows 80% Share for Broadcast Radio from all ad-supported audio Edison Research’s latest “Share of Ear” study shows a powerful and overwhelming share of listening audience for Broadcast Radio among all ad-supported audio in the Untied States. This positive report is just one more compelling data point that…
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The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at SCBA. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. “Automotive Overview for…
Read MoreThis series can be edited and sent to any of your clients that are heavily invested in non-radio digital platforms. This latest edition is part of an ongoing series called the SCBA Digital Information Series and provides easy to understand and brief information on digital platforms. By taking a true consultative role, the series creates…
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The National Auto Dealers Association’s annual report detailing how local auto and truck dealerships made and spent their money shows that they invested $942 million on radio last year, accounting for 10.1% of their total spend. That’s the same share as a year earlier, as indicators suggest that a shift of dollars to digital media…
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