SCBA Digital Information Series

SCBA Flash Research: The State of Digital Advertising Now in 2019

eMarketer expects U.S. digital advertising spending to hit $129.34 billion in 2019, a year-over-year rise of 19%. Amazon is expected to report an increase in its share of US net digital advertising revenues from 6.8% in 2018 to 8.8% in 2019. Conversely, Google’s (GOOG) market share is expected to fall from 38.2% in 2018 to 37.2% in 2019. Facebook’s (FB) market share is expected to rise from 21.8% in 2018 to 22.1% in 2019.

SCBA issues new SCBA Digital Information Series 7 with Digital trends for 2019

This series can be edited and sent to any of your clients that are heavily invested in non-radio digital platforms. This latest edition is part of an ongoing series called the SCBA Digital Information Series and provides easy to understand and brief information on digital platforms. By taking a true consultative role, the series creates a simple contrast between Radio and digital without negative selling and/or challenging our client's digital decision making.

SCBA Digital Series 7

SCBA Digital Information Series 6 continues with Ad Server Issues with Digital.

This series can be edited and sent to any of your clients that are heavily invested in non-radio digital platforms. This latest edition is part of an ongoing series called the SCBA Digital Information Series and provides easy to understand and brief information on digital platforms. By taking a true consultative role, the series creates a simple contrast between Radio and digital without negative selling and/or challenging their digital decision making.

Ad Server Issues with Digital provides just enough digital knowledge to let your clients know your sales teams expertise goes beyond Radio and should set the stage for a value based meeting about the honest and powerful medium called AM/FM Radio.

SCBA Digital Series 6
SPF Social

Below is a link to an interesting and client focused solicitation from SPF Social, a digital advertising and marketing agency. Please take a few minutes to study who they are and what they are offering our clients.

SPF Social - 2018 is your year to dominate digital

Top Trends for Digital Advertising in 2018

January 30, 2018

Google and Facebook continue to dominate all digital platforms with Google reporting $24 billion in revenue and Facebook reporting $11 billion worldwide.

Video will represent 80% of all Internet traffic by 2019 with 64% of users more likely to buy a product after viewing a video.

YouTube will become more attractive to clients as it promotes its “TrueView” feature, allowing clients to only pay for the ads that are viewed for a full 30 seconds on the YouTube platform.

Top Trends for Digital Advertising in 2018

Dealer

March 7, 2018

Dealer.com is partially underwritten by the auto manufacturers in a direct effort to pay for local dealer's digital campaigns to help complement the national digital campaigns launched by the manufacturers. The site assists local dealers with a better understanding and execution of local digital campaigns. Dealer.com currently manages 14,000 local dealer websites and offers ongoing digital ad assistance to 7,100 dealers.

SCBA Digital Information Series dealer

Where the digital money is going by 2020

April 17, 2018

The above chart projects substantial growth through 2020 for digital ads, especially in the social display ad and video display ad segments. YouTube will continue its growth pattern as 1.5 billion users spend 1.3 hours per day streaming video on average. And while Facebook is also investing heavily in video content, the real growth for social display ads will come form Instagram. Parent company Facebook reports that Instagram video ad revenue will hit $10.9 billion by 2019, which is $6 billion more than 2018 revenue projections. From all we know, digital advertising growth seems unstoppable.