60 Day Window Opens

Today (September 4th) marks the opening of the 60 day Lowest Unit Rate (LUR) window for the November 3rd General Election.  Candidates are entitled to the lowest unit rate charged any advertiser for the same class, amount and period of time.

The lowest unit rate requirements, and all political advertising requirements, can be found in the CBA political advertising manual linked on the CBA political resources page found here: CBA Political Resources Each week leading up to the November 3rd election, CBA will be sending updates on campaign contacts, spending patterns, proposition and initiative spending and local campaign leads and resources. If you are not already receiving the weekly “2020 Election” email, and would like to be added to the list, send your info to members@yourcba.com

The Southern California Broadcasters Association