Connecting to Voters with the Power of Radio

  • The window to make an impact in 2020 is limited. Local media options are finite – use a mix to reach all the voters possible.
  • Adding radio will amplify your message to reach more people across time, place, and day that Television alone cannot.
  • Optimize budgets to improve reach, impressions, frequency, and cost efficiency.
  • Run discrete targets (independents, Hispanics, etc.) to evaluate and optimize.

The Southern California Broadcasters Association