New Nielsen ROI case study for QSR makes strong case for Broadcast Radio

Nielsen’s latest ROI case study speaks volumes about the power of Radio to influence QSR visits. One of the headline findings is that peak QSR dining mirrors Radio’s biggest spikes in listenership as well as a perfect match of QSR consumer profile and Radio listenership profiles. These findings is yet another strong case for Broadcast Radio to influence and drive QSR dining habits. Read the full study here: READ MORE

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The Southern California Broadcasters Association