Highlights

Real Careers with Southern California Radio

<font face = verdana size = 2 color = #990033><b>Real Careers with Southern California Radio</font></b>

If you thrive in a fast paced, creative environment, understand conceptual selling, listen actively, and have a real desire to advance your sales career and personal income for decades to come, we urge you to actively examine the opportunities available from our AM/FM Radio stations throughout ...continue reading

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As we all know, digital platforms such as Google, Facebook, and now Snapchat continue to erode Radio budgets, yet the commercial environment that protects a client’s name, reputation, and image for advertisers in this space remains… highly questionable. ...continue reading
<font face = verdana size = 2 color = #990033><b>SCBA Releases its Extensive Quarterly Market Guidance Report for Q2 2017</font></b>Los Angeles, CA, March 29, 2017 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the second quarter of 2017 for its Southern California member Radio stations, clients, advertising agencies, media buying services, PR firms, and the press, via its website at www.scba.com. ...continue reading
<font face = verdana size = 2 color = #990033><b>Nielsen’s ‘Six Rs’ Are Key Proofs of Radio Ad Success.</font></b>As the radio industry continually strives to deliver its message of reach dominance and pinpoint marketing to an often ill-informed advertising community, Nielsen has created a helpful checklist: “The Six Rs of Radio.” ...continue reading
If your clients are investing in Google or Facebook, please make sure they see the latest SCBA Flash Research on the growing problem of ad blockers on mobile phones. As we all know, there is no DVR or ad blocking technology for AM/FM Radio. ...continue reading


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