Nielsen’s ‘Six Rs’ Are Key Proofs of Radio Ad Success.

As the radio industry continually strives to deliver its message of reach dominance and pinpoint marketing to an often ill-informed advertising community, Nielsen has created a helpful checklist: “The Six Rs of Radio.” With the goal of helping tell radio’s story, the “R’s” provide “key attributes that can help advertisers build winning media plans,” according to Nielsen. READ MORE

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