For a very long time radio has talked about telling the same message, speaking with a single voice. Here it is.
A consortium of people have created, with help and input from many different people, a concise presentation that tells the truths about radio that everyone in our business needs to know and tell to their clients. Call it "common messaging" or a "unified message" about what Radio is today and does for advertisers.
The presentation is designed to be "rip and read" - it can be used as is or, preferably, customized to include great case studies from your own advertisers. Please take a look and give us your feedback. The presentation will be updated constantly and will change as the business and the facts change. There is also a copy on my webpage
The RAB, Arbitron and KRG have created a companion presentation that offers details and depth on each of the major points covered in this unified message about Radio. It will be available on all our websites, will be distributed to the press, used by Arbitron in training agency and station people and will be presented to advertisers, agencies and broadcast associations around the country.
This was a project developed at the urging of the Group Heads. Please help support the distribution and use of the material. If we all say the same thing, it must be true. And the good part is, it is true.
Mary Beth Garber
EVP/Radio Analysis and Insights
Katz Radio Group
Radio Works For Advertisers