The Convergence of Radio
by Sharlene Sharim
January 16, 2012
Convergence is the new buzzword in the media. Sharlene Sharim finds out what this means for the radio industry. Video didn’t kill the radio star…and neither have mobile phones, internet, social media or other digital platforms.
In fact, it’s done the opposite, says Terry Volkwyn, CEO of Primedia Broadcasting. “Technological change and convergence has been a huge complement and probably one of the best things that have happened to radio,” she says.
Local broadcasters have much to learn and even more to be excited about in future, judging by global trends. Click Here for the rest of the article