Mary Beth Garber: President of the Southern California Broadcasters Association will be featured as a guest on WIN Without Competing! with Dr. Arlene, Wednesday, December 9th at 5:00 PM (PST).
Listen live here: http://bit.ly/6ACsYC
Mary Beth Garber has been President of the Southern California Broadcasters Association (SCBA) since 1998. She serves as a consultant for 62 stations in Los Angeles, the biggest radio market in the world in terms of dollars. Garber has been recognized as: “Broadcaster of they Year” by Radio Ink Magazine and the Genii Award for Excellence in Radio by American Women in Radio and Television (AWRT). She has also been named as one of the “20 Most Influential Women in Radio” by Radio Ink every year for the past 10 years .
During her presidency at SCBA, Garber has co-produced, in conjunction with Arbitron, three behavioral studies about media usage. As the creator of the concept “The Virtual Neighborhoods of Radio,” Garber has presented it to advertising and marketing groups and broadcasters all over the country, which has changed programmers' and on air personalities' attitudes toward listeners and advertisers. She has been the keynote speaker for Chambers of Commerce and AAF and AWRT Chapters nationwide to teach them how to succeed using the concept of creating Virtual Neighborhoods. She has trained over 600 radio sales people through her Southern California Broadcasters University courses, which has changed how sellers position radio and prospect for clients.
Prior to joining SCBA, Garber had a distinguished advertising and broadcast career in Los Angeles. She held senior media positions at Chiat/Day and Foote, Cone & Belding in Los Angeles. Her radio experience includes local sales and management for CBS and ABC radio stations and at Interep Radio. For Walt Disney Studios, she worked on the client side of the advertising business for two years as VP/Broadcast Media for Buena Vista Pictures Marketing.
Garber is active in community service, serving on ad executive and trustee boards throughout Los Angeles. Join Dr. Arlene as she uncovers how Garber orchestrated at Disneyland a record attendance by featuring Radio Day with over 40 stations participating.
Call-in number: If you would like to call in live to the show, the number to use is (347) 308-8200.
Date: Wednesday, December 9th at 5pm PST
To listen live go to: http://bit.ly/6ACsYC. (The show will also be available on iTunes approximately one hour following the broadcast via this link as well.)
