What happens when you ask an advertising guru about media these days? You'd be surprised what advertising expert and author Warren Berger said on "All Things Considered". Listen in.
(Click on Warren Berger's Positive Perspective above to get to link)
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| Twelve more House members and three additional Senators oppose a record industry-backed efforts to levy a performance tax on local radio stations for music aired free to listeners. Currently, a bipartisan group of 232 House lawmakers and 16 U.S. Senators have signed on as co-sponsors to the Local Radio Freedom Act, a resolution opposing the imposition of "any new performance fee, tax, royalty or other charge" on radio for music airplay. (more) |
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| The SCBA salutes those members of the House of Representatives who have listened to the whole story and have supported their local radio stations and protected their local communities by supporting HRC 49, the Radio Freedom Resolution, and/or opposing HR 848, the Performance Tax Bill. There are, at last count, 221 of them, the majority of the House of Representatives. (more) |
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| Fourteen more lawyers back radio; RIAA opposition now four lawmakers shy of a House majority. (more) |
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| WASHINGTON, DC -- NAB today launched a new competition encouraging radio stations across America to produce and air their own 30-second radio spot opposing the performance tax. The competition, dubbed "Don't Tax That Dial," will call on the creative skills and promotional power of radio stations in an effort to thwart a lobbying campaign by the Recording Industry Association of America (RIAA), which aims to levy a new fee on radio stations for music aired free to listeners. (more) |
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| Joe, normally you guys are even-handed at your reporting. The column Eric did on June 8 in MediaPost.com about Digital Apps was not. |
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| WASHINGTON, DC -- A bipartisan group of 200 House lawmakers are now on record in opposition to a record label-led campaign to begin charging local radio stations a new fee for music aired free to listeners. The growing chorus of opposition comes less than a week after the House Judiciary Committee voted 21-9 in favor of a bill that would levy a new tax on radio stations for music airplay. If enacted, the legislation would direct 50 percent of the new fee to the record label companies, three out of four of which reside outside the United States. (more) |
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| WASHINGTON -- The House Judiciary Committee voted 21-9 on Wednesday (May 13) to send the Performance Rights Act to the full House for a vote. After a contentious three-hour hearing in which three amendments to the bill were offered, only one of the amendments -- which reduced the fees to small broadcasters -- was embraced. (more) |
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| Univision's syndicated Eddie "Piolín" Sotelo will be the star attraction as Spanish broadcasters appear on Capitol Hill Tuesday morning to explain to lawmakers and staffers what singer Jack Ely wants cash for "Louie Louie" and the NAB has more backers for the Local Radio Freedom Act. (more) |
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| The NAB reported Monday morning (May 4) that four members of the Senate and six House members have announced their support for the NAB-backed resolution that rejects the Performance Royalties Act, pending legislation that would authorize fees to be levied on terrestrial broadcasters for airing recorded works. (more) |
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 When Subaru of Santa Monica opened for business in 2008, radio advertising helped catapult sales from zero to hero quickly to become one of Southern California’s top new Subaru sales leaders. (more) |
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| Congress is considering passage of H.R. 848, which would impose a tax on commercial radio stations, every time a song is played. If the measure passes, it would cost an additional $33,000 a day to keep some of our local stations on the air. This measure would hurt radio even in the best of times; in today's economy, it would cripple many operations and potentially put some stations out of business. |
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 KFI program director Robin Bertolucci walked away with the highest programming honor at the recent Radio & Records Talk Radio Seminar. (more) |
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 “Passion is the key to success,” according to Jonathan Lowe, Senior Director of Marketing and Promotions for the Los Angeles Kings Hockey team, “and Los Angeles Radio has helped us generate passion about the Kings in the market-place.” (more) |
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 Ed Krampf returns to Los Angeles to take over as CBS/LA market manager, as current vp/market manager, Dan Weiner, moves from radio to the Internet as a regional vp for Fox Interactive Media (FIM). (more) |
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 17 million children are served each year by the hospitals that comprise Children’s Miracle Network. Last year radio stations in North America raised more than 50 million dollars for their local Children’s Miracle Network hospitals. More than 300 radio stations dedicate themselves for a few days a year to helping us save lives. (more) |
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 It’s tempting, when writing about Stevie Wonder, to start reciting numbers. How many Grammys, how many gold and platinum records, how many number one singles, how many awards and honors and achievements. All the numbers are easy to find out, and they tend to land somewhere between impressive (Grammys? He’s got 25) and astounding (Wonder has no fewer than 32 number one singles). But all of it adds up to one thing: legend. (more) |
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 Saul Levine, owner of Mt. Wilson FM Broadcasters (KKGO and KGIL), celebrated 50 years in radio with 200 of his closest friends and colleagues at a surprise party on February 18. (more) |
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| Rep. John Lewis (D-GA), a member of the House Ways and Means Committee and a well known civil rights advocate, is one of five more members of the House who have signed on to the Local Radio Freedom Act, a resolution opposing performance royalties on local radio. The other new co-signers are Reps. Betsy Markey (D-CO), Roscoe Bartlett (R-MD), Larry Kissell (D-NC), and Pete Olson (R-TX). The resolution now has the support of 178 House members. (more) |
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| Congress is considering passage of H.R. 848, which would impose a tax on commercial radio stations, every time a song is played. If the measure passes, it would cost an additional $33,000 a day to keep some of our local stations on the air. This measure would hurt radio even in the best of times; in today's economy, it would cripple many operations and potentially put some stations out of business. |
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| It’s official, the Southland region, including Los Angeles, Orange, Riverside, San Bernardino and Ventura counties, generated over $1 Billion in Radio advertising revenue in 2008. “While revenue was down over 12% compared to the previous year, it’s remarkable that Radio in the region was able to generate a billion dollars in revenue in a year marked by the worst quarter in consumer spending in the past 75 years,” according to Mary Beth Garber, President of the SCBA. “Los Angeles remains the #1 Radio revenue market in the world.” (more) |
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| It's been a rough decade, and 2008 was a bummer, by Kevin Downey, staff writer for Media Life Magazine. "Radio has been hurting for years. The question is, how much longer?" You can read the article here, plus comments by SCBA president, Mary Beth Garber. (more)
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| NAB announced today that nine additional lawmakers have signed on to a bipartisan U.S. House of Representatives resolution opposing the introduction of "any new performance fee, tax, royalty, or other charge" on local radio stations. The growing chorus of support for The Local Radio Freedom Act now stands at 158. (more)
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| "The industry still reaches more than 235 million listeners and will likely remain a viable business in the long term.” |
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| “If you write it right on radio, they will respond” has been mantra of Chuck Howard, Direct Response Maestro and CEO of Accountable Media. We asked Chuck for five things people probably don’t know about Direct Response Radio advertising. Here’s his list: (more) |
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| “We had no clue on what kind of reaction we might get [when I did my first infomercial on radio]. I had three people in the office so when the people called they could get a live loan officer. That first Sunday morning we had 45 calls, which I thought was big.” Dave Hardin owns Covenant Mortgage, a versatile company dealing in re-financing and new purchases. (more) |
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| More people spend more time with Radio each day than they do with the Internet.
Gallup recently released a poll and showed that 48% of Adults 18+ and 53% of working adults 18+ spend more than an hour a day on the internet.
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| HD Radio is an exciting advancement for the US broadcast Industry. Back in the 1990’s, a digital broadcast system was proposed moving FM Radio to an entirely new segment of the radio spectrum. This was developed in Europe and called DAB. (more) |
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| If I told you our experiment was constructed specifically to test radio versus newspaper, I’d be lying. Like most discoveries, we stumbled on this one by accident. (more) |
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| California’s effort this week to raise billions of dollars by obtaining loans ended Thursday with better-than-expected results, with the Golden State selling $5 billion worth of short-term notes to investors, according to Matthew Yi, of the San Francisco Chronicle, Friday, October 17, 2008. (more) |
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| The problem of Delayed Video Recording (DVR) and commercial skipping is becoming a real concern among advertisers, especially political advertisers. The September 3, 2008 “The DVR Report” from NDS, conducted by Consumer Analysis Group Ltd, indicates that people over the age of 40 spend about 45% of their TV viewing time watching recorded, as opposed to live, programming. (more) |
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| On October 6, 2008, with the release of the September 2008 PPM Report, Arbitron made PPM the only “currency” for the process of buying and selling radio advertising in Los Angeles, Riverside/San Bernardino, San Francisco, San Jose, Chicago, New York, Houston and Philadelphia. Arbitron’s new rating system, is teaching us a lot -- reporting that Radio listening is even more pervasive than has been thought. (more) |
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| The Internet has opened new vistas for local Radio stations. Online streaming of content has turned computers and any wireless device into radios. And nearly half of the people listening to Internet Radio are listening to local station streaming. So the Internet has become Brand Extension Central for Radio stations and their advertisers. (more) |
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| Listen while you work. That’s a modern version of the tune Snow White’s Elves made famous. Today it’s listen, not whistle because a whistler in the office is frowned upon, while a radio isn’t. |
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| Engaging Emotions Through Effective Radio Ads is the second part of a Radio Ad Lab project originally conducted by Gallup & Robinson and designed to assess how well Radio ads generate emotional responses and engage with listening audience, compared to television ads. And it did so using advanced physiological methods that measure emotional responses in ways that don’t require verbal responses. (more) |
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| A recent study conducted by Google Audio Ads and online retailer Gifts.com showed that radio had a significant impact on online consumer behavior. The 5 week Audio Ads campaign not only generated greater online awareness and higher web site visitation, but it increased engagement and conversion metrics as well. (more) |
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| JVC Mobile Entertainment (www.mobile.jvc.com), a leading developer and manufacturer of sophisticated mobile, audio, and video products, has been awarded with the Consumer Digest “Best Buy” Award for the KD-HDR50 CD Receiver. (more) |
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