Highlights

New: SCBA Spotlight On….series

Introducing SCBA Spotlight on….A new SCBA feature that offers convincing listener data on a particular market as well as highlighting key economic factors unique to the specific region. ...continue reading

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<font face = verdana size = 2 color = #990033><b>San Diego Radio Broadcasters Association Votes to Merge into the Southern California Broadcasters Association</font></b>Los Angeles and San Diego, CA, August 30, 2016 – The Southern California Broadcasters Association (SCBA) has announced that the San Diego Radio Broadcasters Association has merged all of its membership into the SCBA effective September 1, 2016. This merger will make the SCBA the largest Radio advocacy organization of its kind in the United States. ...continue reading
Please join us in congratulating SCBA Executive board member Terry Fahy on his election as Chair of the Board of the California Broadcasters Association. He had previously served on the CBA Executive Board. ...continue reading
Los Angeles, CA, June 15, 2016 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for Q3 2016 for clients, advertising agencies, media buying services, its Radio member stations, and the press. ...continue reading
If your clients are investing in Google or Facebook, please make sure they see the latest SCBA Flash Research on the growing problem of ad blockers on mobile phones. As we all know, there is no DVR or ad blocking technology for AM/FM Radio. ...continue reading


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