Highlights

Find Your Candidates at SCBA.COM

Find Your Candidates at SCBA.COM

“I filled both of my open positions and quickly by using SCBA.COM. What a great recruitment service, thanks SCBA.” - A Satisfied SCBA Member in Southern California The CAREER OPPORTUNITIES tab at www.scba.com is looked at by more qualified Radio professionals in Southern California than any ...continue reading

The Compelling Case for Radio vs. Pandora

The Compelling Case for Radio vs. Pandora

The SCBA urges all visitors to read this compelling “open letter” from Peter W. Burton, Vice President/General Manager of KSWD, Bonneville - Los Angles, to all clients and agencies that are planning their 2015 advertising campaigns. The choice of Radio over Pandora could not be clearer. Please ...continue reading

SCBA News Now
More News and Information
<font face = verdana size = 2 color = #990033><b>SCBU Spring 2015 Radio Sales Training Classes NOW OPEN for Enrollment</font></b>We are very excited to announce our SCBA Spring 2015 Radio Sales Training Classes for new and newer sales people and aspiring to be sales executives. The Spring 2015 training semester will be even more interactive than ever with enhanced homework assignments and increased student engagement. Our classes are taught by the region’s leading sales managers, Nielsen Audio senior trainers, and SCBA with each course reviewed and approved by SCBA for effectiveness and educational value. All of our classes are REAL WORLD sales training with effective role playing and class participation that promotes retention and motivation as well as offering cash prizes for exceptional work while learning! ...continue reading
<font face = verdana size = 2 color = #990033><b>SCBA Releases White Paper Research on Consumer Response and Listening Satisfaction of Broadcast Radio vs. Pandora Music Service</font></b>The Southern California Broadcasters Association has published its latest SCBA White Paper Research Report entitled, Consumer Response and Listening Satisfaction of Broadcast Radio vs. Pandora internet music service. The SCBA White Paper Research Report provides in-depth analysis on subjects having a direct impact on Southern California Radio. This report is focused on new SCBA requested research that compares the consumer response and listener satisfaction of Broadcast Radio to that of the Pandora internet music service. “We strongly urge all audio advertisers to read this SCBA White Paper and then draw their own conclusions about Radio’s true value as compared to the Pandora internet music service,” said SCBA President Thom Callahan. “This new research showcases Southern California Radio’s listening growth and as a result, its consumer satisfaction. In contrast, the Pandora internet music service has suffered considerable loss of listener satisfaction as well as time spent listening and log in sessions,” said Callahan. (Click the headline for complete article) ...continue reading
<font face = verdana size = 2 color = #990033><b>SCBA Publishes its Quarterly Market Guidance Report for Q4</font></b>SCBA has published its SCBA Quarterly Market Guidance Report for Q4 2014 for clients, advertising agencies, media buying services and its Radio member stations. The report is a comprehensive look into Southern California Radio listenership trends, key advertising category data, regional economic facts, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for Q4 Radio advertising strategies. It is published prior to the start of each quarter and is designed to be used as a planning and buying roadmap for Radio advertisers who are trying to understand the upcoming quarter’s important market and Radio trends in Southern California. (click the title for more) ...continue reading
<font face = verdana size = 2 color = #990033><b>Kevn and Bean and KROQ Win Marconi Awards</font></b>The SCBA congratulates member station KROQ-FM, Los Angeles, on winning the 2014 NAB Marconi Award in both the “Rock Station of the Year” and the “Major Market Personality of the Year” categories. It is a rare achievement when one radio station wins in two categories in the same year. We salute KROQ’s creativity, talent, and focus on great Radio programming that entertains, enlightens, and attracts so many Southern California Radio listeners. Well done. You guys truly ROCK! ...continue reading


Member Stations
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