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<font face = verdana size = 2 color = #990033><b>SCBA Quarterly Guidance Report Q1 2017</font></b>The Southern California Broadcasters Association is pleased to publish its Quarterly Market Guidance Report covering the Southern California region for the first quarter of 2017. ...continue reading
We begin the first SCBA Executive Guidance Summary Report for 2017 with important economic data that could have an impact on Radio advertising budgets in 2017. ...continue reading
Please join us in congratulating SCBA Executive board member Terry Fahy on his election as Chair of the Board of the California Broadcasters Association. He had previously served on the CBA Executive Board. ...continue reading
If your clients are investing in Google or Facebook, please make sure they see the latest SCBA Flash Research on the growing problem of ad blockers on mobile phones. As we all know, there is no DVR or ad blocking technology for AM/FM Radio. ...continue reading


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