| Borrell's Local Mobile Advertising Conference Sept 27-29 in Dallas. In 5 years local mobile advertising will surpass that of traditional online advertising. Local TV broadcasters snared $29 million last year in...(more) |
 |
| We applaud the article and the use of facts rather than personal opinion in Matthew Lasar's analysis. It is so "in" for techies to declare FM radio "dying and obsolete". (more) |
|
See what your favorite stations and nonprofits are doing to benefit the community.
8/19/10: Power to the Troops.
Power 106’s Big Boy and DJ E-Man just returned from their second tour to Kuwait and Iraq to entertain our troops. |
|
 For the latest changes in Southern California radio personnel. |
|
| Firm Predicts HD Radio Boom By 2015
A new report from ABI Research predicts a boom in HD Radio usage in the next five years. ABI attributes a pending increase in HD Radio to its current standardization in Europe, as well as HD technology being used in smartphones. (more) |
|
 Talkers Magazine has put out its annual list of 250 Most Important Radio Talk Show Hosts in America, which includes what has come to be known as the “Heavy Hundred.” Many of them began their careers on Los Angeles radio stations or emanate their shows from an L.A. radio station. (more) |
|
The SCBA maintains a strong and active relationship with all parts of the Southern California. Find out more about SCBA's nonprofit community organizations.
8/9/10: Firefighter Cancer Support Network FCSN "Fight Cancer With Fire" Annual Gala Dinner Sunday, September 19, 2010 The Langham Hotel in Pasadena,CA |
|
| The National Association of Broadcasters has announced the finalists for the 2010 NAB Marconi Radio Awards. (more) |
|
| Each SCBA Member station has its own requirements regarding Public Service Announcements and our Media Guide is extremely helpful when preparing spots as it lists the requirements of each station as well as the name, address and phone number of the Public Service Director. Updated 7/06/10 |
|
|
|
 Jack Trout, bestselling author and marketing guru, talks about "repositioning" and radio in this interview with PARC Executive Director Melissa Kunde. |
|
|
|
| Yes, it takes much longer to go home at night than it does to get there in morning anywhere in Southern California. Especially on Thursday. |
|
| Radio spending in eight out of the top 10 categories has increased from February 2009 YTD. Three of these top 10 categories have double digit increases: |
|
 Wednesday, July 14 – September 22, 2010, 6:30 PM – 9:00PM, (11) Evening Classes. Location: KPWR-FM Radio Conference Room, 2600 W. Olive Avenue, 8th floor, Burbank, CA 91505
|
|
| Take it from one of the top political strategists. |
|
 Most media companies and businesses in today’s marketplace are facing increased revenue pressures. This is leading to larger delays in advertiser payments. |
|
| Station Changes – Since 3/15/2010 |
|
|
|
| What do you do when you need to go to the people for money? And what do you do the next time if the solution worked well the first time? Use Radio, of course.
|
|
 "It always comes back to the relationship the consumer has with the radio station. We know how to use that emotional connection to grow our clients’ businesses." Jill Albert has been around radio for nearly two decades, first as a top seller for the Marketing and Strategy Division of Interep Radio, then as owner of her own business, appropriately named "Direct Results." (more)
|
|
 Did you know... |
|
| “If you write it right on radio, they will respond” has been mantra of Chuck Howard, Direct Response Maestro and CEO of Accountable Media. We asked Chuck for five things people probably don’t know about Direct Response Radio advertising. Here’s his list: (more) |
|
