97% of Hispanic American adults tune in to Radio each week. The Hispanic radio audience has grown 11% since 2011 (from 36.5 million to 40.4 million). See the latest data and the incredible reach of Hispanic Radio. ...continue reading
The Q1 2016 SCBA Quarterly Market Guidance Report, a service for SCBA members, agencies, clients, and planners. The report provides critical Q1 guidance on Southern California for those investing in expanding their market share and brand awareness. The report looks at the economy, job growth, k ...continue reading
The strength of Radio was on full display in Q3 2015 in at least 36 markets nationwide. Kantar Media reports local Radio ad revenue jumped nearly 13% in Q3 2015 while overall ad spending on U.S. Media fell 3.9%.
The SCBA has just published highlights from the recent Nielsen Q3 2015 Report and the good news is that TSL, monthly users, and cume ratings continue to be very impressive, especially today with all the various options available to listeners, Radio remains very solid. ...continue reading
The SCBA has issued a Special Report on the rapid decline of Pandora, its user base and its value. We urge all SCBA member sales teams to read and then send this SCBA Special Report to all their clients this week who are considering a buy with Pandora in 2016. It is important that our clients understand that spending money with this imploding, pureplay internet service would not be in their best interest.
The SCBA was the proud host of the Chinese delegation from the Guangxi Autonomous Region of China. The delegation of 22 Radio, TV, Film, Print, Sales, and Internet content directors met with senior management from Entravision Communications, CBS Local, iHeart Media, and Salem Media Group in Los Angeles on 11/16 and 11/17. ...continue reading
The SCBA’s Spring 2015 Radio/Digital Sales Training Classes are in full learning mode with graduation coming soon. Future top billing consultants engage in case history role playing to sharpen their abilities and improve both verbal and written presentation skills. The ten week course is designed for new or newer sales people wanting to invest in themselves and their future careers in Radio. All the best to our newest graduates. Open enrollment for The Fall 2015 SCBA Radio/Digital Sales Training Classes will be announced in July. ...continue reading