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LAEDC Feb 22, 2010 Forecast Report Southern California faces a measured economic recovery, with stronger growth in 2011. Entertainment, international trade and tourism cited as regional industry leaders, with an economic boost from major infrastructure projects and a modest rebound in residential real estate and the movie industry.
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 See what your favorite radio stations are doing to benefit the community. |
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 The SCBA maintains a strong and active relationship with all parts of the Southern California. See what our non-profit members are doing to benefit the community. |
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 Warren Williams, former pd at KLSX in the ‘90s, died recently of a heart attack. He was 54. A celebration of his life will be held in Sunland on Sunday, March 21, 2010. (more) |
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 Don Wickes, who worked in sales at KCOP/Channel 13, KABC, KRLA and KWKW died on February 19. He retired several years ago from KWKW. Don had been struggling for many years with cancer. (more) |
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| In late December, Media Life ran an article headlined "Outlook for radio in 2010: More struggle" that painted a dour picture for the medium in the coming year, focusing largely on the lingering effects of the ad recession on revenues and other challenges, such as competition from the internet (link). The story generated an angry letter from Mary Beth Garber, president of the Southern California Broadcasters Association, a trade group representing radio stations. Garber challenged the article, arguing that it unfairly cast the medium in a negative light. In response, Media Life invited Garber to pen a guest column to set the record straight. |
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 "It always comes back to the relationship the consumer has with the radio station. We know how to use that emotional connection to grow our clients’ businesses." Jill Albert has been around radio for nearly two decades, first as a top seller for the Marketing and Strategy Division of Interep Radio, then as owner of her own business, appropriately named "Direct Results." (more)
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| Automakers expand HD Radio offerings.
Ford, Hyundai, Kia, Lincoln and Volkswagen used opening day of the 2010 Consumer Electronics Show to announce that they will build HD Radio into select models, leading iBiquity CEO Bob Struble to proclaim that "the HD Radio automotive rollout has reached critical mass." |
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 Did you know... |
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| “If you write it right on radio, they will respond” has been mantra of Chuck Howard, Direct Response Maestro and CEO of Accountable Media. We asked Chuck for five things people probably don’t know about Direct Response Radio advertising. Here’s his list: (more) |
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