 "One of the most overlooked uses of Radio is for public affairs campaigns. Radio is highly effective, and cost effective. For example, for the price of a full-page ad in the Los Angeles Times, I could run a radio campaign for two weeks. Yes, you can put the ad up on your wall and look at it, but it isn’t likely to have the truly desired effect of constantly getting to the voter that you get with a targeted radio campaign." (more) |
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 Before talk radio, before shock jocks, before Garrison Keillor...there was country boy Davey Quinn. (more) |
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| A recent study conducted by Google Audio Ads and online retailer Gifts.com showed that radio had a significant impact on online consumer behavior. The 5 week Audio Ads campaign not only generated greater online awareness and higher web site visitation, but it increased engagement and conversion metrics as well. (more) |
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 Peter Burton joins The Sound (100.3 FM) as VP/General Manager after seven years as Director of Sales for Lincoln Financial/Jefferson Pilot, San Diego. He will report to Bonneville Executive Vice President Drew Horowitz. Dave Beasing will serve as the station’s Program Director. He has been a Senior Consultant with Jacobs Media for the past 13 years, and prior to that, was Program Director for KYSR and the former KXEZ/L.A. from 1993 to 1996. (more) |
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 SCBA is pleased to announce the recipients of its 2008 radio broadcasting scholarships.
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| This is our response to the Times. Or, as they so carefully pointed out, their promotional department. As many of you noted, this is an attack Tribune is taking around the country -- and it will be no more truthful in any other market than it was in Los Angeles. The only sure thing about any of it is that, as the marketing director of one of the advertisers in Los Angeles put it, "The Times must be desperate." |
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| 2008 Radio Mercury Award Winners Announced...Congratulations to the winners of the 2008 Radio-Mercury Awards |
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| Once again Los Angeles can lay claim to the biggest radio revenue market in the world, and the only one generating over $1 Billion in sales in 2007. (more) |
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 Over 100 of his friends, colleagues and family spent time sharing stories of how much Gordon Mason, former President of the SCBA, who passed away in December 2007, impacted their lives, made them better people, made them laugh and just plain astounded them with how good and solid a person he was. (more) |
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 February 13, 2008: The 16th annual Radio Ink Radio Wayne Awards were presented this morning during the awards' annual breakfast presentation from the RAB conference. Emerging from a solid group of finalists to claim this year's America's Best Broadcast trophy was Southern California Broadcasters Association President Mary Beth Garber, who graciously thanked her group's executive board for the hard work that made her win in the category possible.
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 Well-loved and much admired by his friends and colleagues, here is what those that knew him have to say. |
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| A Campaign that Works (by Doug Zanger)
I think it is fair to say that, in radio, we face some very profound challenges. The category that is generally the most documented is automotive. It is equal parts exciting, dynamic, frustrating and maddening. In my 12 years in this business I have seen just about every level of failure or success imaginable. There is no magic bullet and there never will be. Out of all of the successes I have seen in this category, this first, and most important component is the up front work. Rasmussen Mercedes, a two-dealer Mercedes-Benz dealer here in Portland is a great example of everything coming together at the right time in the right way. (more) |
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 Sunday morning brought 80 mile an hour winds and the acrid smell of burning brush. We looked out the window to see a reddish, hazy ball that should have been the sun, rising in the dark, blackening sky. A wild fire was on the move nearby. (more) |
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| Coming back after a tidy 2nd quarter profit, a new General Motors discovers that strong radio personalities can trade on their unique relationships with listeners to sell GM vehicles, according to a recent issue of Automotive News. (more) |
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 (The first of a series updating the histories of some of the people who have made significant contributions to building Southern California into the world’s #1 radio market.) |
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